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I am a seasoned Design Leader, passionate about creating user-centric experiences that transform teams, digital products, and drive business success.

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I have also created an AI powered start-up.

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About Me

I am a highly technical Design Leader with over 15 years of expereince in digital product creation. I have a formal education in Fine Art and a professional background that ranges from working with Disney and Pixar on video games to building and leading design teams at startups and Fortune 100 companies. I specialize in systems thinking and data-driven decision-making with a focus on user-centered design. Additionally I have expertise in using and implementing AI-powered tools to innovate and drive business success. This can be seen at Chat Agency AI, a company I designed and coded to inspire productivity.

Core Competencies

  • Design Leadership
  • Product Strategy & Innovation
  • Brand Strategy
  • Storytelling / Communication
  • Technical, Systems Thinking
  • Team Management & Mentorship
  • User Research & Testing
  • Cross-functional Collaboration

Professional Philosophy

My philosophy centers on fostering innovation, clear communication, and unwavering user advocacy, empowering teams to tackle complex challenges with creativity and efficiency. I am committed to mentoring, championing data-driven, user-centered design principles, and collaborating across functions to create exceptional products that not only meet user needs but also push the boundaries of what's possible. I lead with empathy, honesty, and a commitment to the success of my team.

Professional Summary

Head of UX, Cisco Systems (2020 - 2024)
Led the UX team for Cisco.com - the #1 B2B brand in the world according to Interbrand. During my tenure the team transformed the site from a locally hosted, static, experience to Adobe Cloud. We created and delivered a new design system to over 30 publishing teams and optimized the performance of the site, resulting in a 300% increase in KPIs.

Managing Director, Isobar/Dentsu (2015 - 2020)
Co-created and led Innovation Services for Isobar North America. The senior-level team was tasked with identifying and delivering cutting-edge technology solutions to clients. We worked with Cisco, Wired, Google, Meta, and the US Air Force - delivering multi-million dollar new business revenue.

UX Director, Rosetta/Publicis (2013 - 2014)
Led user experience for AT&T Digital Life - a smart home platform. The team and I created a new product called "Living in Place" that provided the loved ones of independent seniors with peace of mind. The product was delivered as native mobile and web applications.

Technical Design Leader, Early Career (2000 - 2014)
Creative/Technical leader for some of the largest brands, studios, and enterprises in the world. Helped to produce standout digital products and marketing for top-tier brands and studios. Pixar, Disney, NBC, ESPN, AT&T, Samsung, Lenovo, Saatchi & Saatchi